La Prairie Names Global Colour Ambassador

As global ambassador, Wade is responsible for sharing her expertise in makeup artistry and skincare to consumers and media in La Prairie’s 82 international markets.In addition, she will work with the brand to supply content for La Prairie’s website, e-communication and social media channels.

Wade, who has been based in New York City since 2000, is also the founder and owner of Cheek to Chic, a company dedicated to providing women with accessibility for all their cosmetic needs including workshops for makeup application and education, professional makeup services and a blog and YouTube channel sharing do-it-yourself tips and guides.Specializing in sizing up women’s “makeup personalities” based on their lifestyles, then helping them revise and edit their makeup bags, Wade has had a fulfilling career in cosmetics over the past 13 years, working with a diverse group of clientele including celebrities, brides, Fashion Week models and CEOs.

“La Prairie is the pinnacle of what high-performance, luxury skincare is in this industry, and it is an enormous honor to be working with them in this expanded capacity.I look forward to taking my experience and expertise and servicing our global customer’s diverse beauty wants and needs,” stated Wade.